Local photographer and guide John Rickard just launched a Kickstarter project in an attempt to fund his fine art photo book on the McCloud River, and because we’re a sucker for a nice old-school B&W print, I thought I’d pass it along to the Undergrounders.
If you’re not familiar with Kickstarter, it’s a crowdfunding site, and in this case, Rickard’s essentially pre-selling copies of book to support the production of the book.
If his project is not fully funded (he’s set a goal of raising $25,000 in 60 days), then the whole deal is called off, and those who pledged money aren’t charged.
If he does reach his funding goal, then his benefactors pay up, then receive the premium they paid for (book, prints, etc).
It’s a fast-growing service that takes an innovative “funding first” approach to projects, one of which included funding for an Olive The Wooly Bugger App by fly fishing blogger and children’s book author Kirk Werner (now closed).
Below is the project video created by Rickard.
See you on the McCloud, Tom Chandler.

Image from Rickard Book

It's not all river porn...































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