The Undergrounders know of my dislike for multinational corporate predators Nestle Waters, a water bottling divison of Nestle which – despite all the Underground’s helpful advice – still seems incapable of playing nice with others.
In a brazen attempt to help Nestle Waters understand the error of their ways, I launched something that will no doubt brighten the mood around their corporate offices: StopNestleWaters.org
Go ahead and click through. We don’t bite – not you anyway.
Despite the fact Nestle’s recently taken a beating, they’re still up to their old tricks: suing tiny towns for their water, negotiating secret deals out of site of the public, and just generally being a massive corporate pain in the ass.
Undeniably, they’ve provided many hours of mirth and lazy target practice for the Undergrounders, and that hasn’t wholly ended.
It was just time to ramp things up a bit.
Bad Multinational: Put That Rural Town Down
You see, Nestle’s doing less-than-pleasant things in small communities around the country, and while citizens groups form to fight the Chocolate-Covered Swiss Menace (which sounds better than it is), they tend to remain local in their focus.
In other words, there are a lot of people fighting the same fight – but in different places.
Why not a site that brings them together?
Viola! (or) Voila!
A couple weeks of sleepless nights, and StopNestleWaters.org was born.
As much as anything, it’s an exploration of the idea that the Internet can level the playing field between a handful of locals and the world’s largest food and beverage company – complete with multi-bazillion dollar PR budgets and people in suits dedicated to turning the world’s freshwater supply into one big Nestle bottling plant.
Today is the site’s soft launch; I’m slowly letting the online world in on the joke gig.
Why am I telling you? Because some of the Undergrounders may simply want Nestle to keep their filthy paws off the McCloud River’s water.
Others may want to check in from time to time, or register for the site’s RSS or email feeds.
Maybe you’ll even want to participate in the discussion, which – given Nestle’s prediliction for shooting itself in the foot – promises to be amusing. In the meantime, expect regular service on the Underground (if such a thing exists) to resume.
So please place your tray and seat in the upright and locked position: We’re ready for takeoff.
See you on StopNestleWaters.org, Tom Chandler.
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“Viola!
A couple weeks of sleepless nights, and StopNestleWaters.org was born.”
Well the sleepless nights thing may explain why you’ve made an exclamation about a musical instrument. Or didja mean “voila”?
Okay, now on to the new site for me…
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Damn, and there I was hoping the ‘new project’ might be porn-related.
Crushed though I am, anything that plays a role in keeping public companies honest is to be applauded.
I shall link to the new site, just don’t get me sued: I’m having a new bathroom installed and it would be a reeeally bad time…
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Smells: Someday you’ll write your own blog. And I’ll be there, waiting.
Jeffrey: Sorry for the lack of porn. I did find an interesting ad photo for $20/bottle “Bling” water:
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I’ve always maintained that the next war will be over water, not oil. So I will watch with great interest. Next those Nestle suits will want to be dipping into Lake Superior. (Over my dead body) You’re brewing up a shit storm, Chandler. Nice work! I knew there was something I liked about you.
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Great idea for the new site-bet it draws some serious interest and comments.
Unlike others, I knew that TC and the Underground would never stoop to something like “treats” to attract viewers as some other (not to be named) sites do. That’s our TC-sticking to the moral highground and concentrating on the important issues!
Jeesh-what am I thinking? A little treat now and then never hurt anybody-would it?
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Megan: Yeah, I think we’re still fighting a war over oil, and the Great Lakes are really ground zero in terms of threatened mass removals of water. Good luck.
Harry: Thank you for recognizing my moral ascendancy. You are completely correct.
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Tom… now for my long awaited comment;
You have put yourself and your little blog square in the sights of one of— if not THE— nastiest, bloodiest Multinationals of our time.
These people have invaded water groups with SECURITAS special agents for chrissakes! These people have starved children while pumping them full of their pseudo nutrients, and now they know where YOU live.
Nice going. heh heh heh.
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Mark Ostrom frightens me more than Nestle.
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