The Undergrounders know of my dislike for multinational corporate predators Nestle Waters, a water bottling divison of Nestle which – despite all the Underground’s helpful advice – still seems incapable of playing nice with others.

In a brazen attempt to help Nestle Waters understand the error of their ways, I launched something that will no doubt brighten the mood around their corporate offices: StopNestleWaters.org

The Stop Nestle Waters web site
Go ahead and click through. We don’t bite – not you anyway.

Despite the fact Nestle’s recently taken a beating, they’re still up to their old tricks: suing tiny towns for their water, negotiating secret deals out of site of the public, and just generally being a massive corporate pain in the ass.

Undeniably, they’ve provided many hours of mirth and lazy target practice for the Undergrounders, and that hasn’t wholly ended.

It was just time to ramp things up a bit.

Bad Multinational: Put That Rural Town Down

You see, Nestle’s doing less-than-pleasant things in small communities around the country, and while citizens groups form to fight the Chocolate-Covered Swiss Menace (which sounds better than it is), they tend to remain local in their focus.

In other words, there are a lot of people fighting the same fight – but in different places.

Why not a site that brings them together?

Viola! (or) Voila!

A couple weeks of sleepless nights, and StopNestleWaters.org was born.

As much as anything, it’s an exploration of the idea that the Internet can level the playing field between a handful of locals and the world’s largest food and beverage company – complete with multi-bazillion dollar PR budgets and people in suits dedicated to turning the world’s freshwater supply into one big Nestle bottling plant.

Today is the site’s soft launch; I’m slowly letting the online world in on the joke gig.

Why am I telling you? Because some of the Undergrounders may simply want Nestle to keep their filthy paws off the McCloud River’s water.

Others may want to check in from time to time, or register for the site’s RSS or email feeds.

Maybe you’ll even want to participate in the discussion, which – given Nestle’s prediliction for shooting itself in the foot – promises to be amusing. In the meantime, expect regular service on the Underground (if such a thing exists) to resume.

So please place your tray and seat in the upright and locked position: We’re ready for takeoff.

See you on StopNestleWaters.org, Tom Chandler.