“Home” is a powerful word, especially when you’re headed that way. And in a couple hours, I’m headed that way.
Fly Fishing Retailer – as is always the case with trade shows – was more notable for the people than the products, though some of the products are pretty memorable too, and perhaps for reasons other than intended.
For example, Sage has apparently done so well with its “Bass” series of tournament-legal fly rods that it’s lovingly embracing the kind of species-specific marketing that has driven fly line manufacturers to develop approximately 1800 largely identical species-differentiated fly lines.
Undergrounders, we give you the Sage “Bluegill” fly rod:
Plus, I’ll finish up the “greening” of the fly fishing industry piece I hinted at in a prior post.
And yes, plenty more Fly Fishing Retailer news to come after I’ve sorted through the piles of literature at the Trout Underground/Man Cave World Headquarters.
See you on the plane, Tom Chandler.
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