Outdoor Channel Partners With Fly Fishing Film Tour

TEMECULA, Calif., July 1 /PRNewswire-FirstCall/ — Outdoor Channel (Nasdaq: OUTD), America’s leader in outdoor TV, today announced that it will serve as a multi-year official partner for the Fly Fishing Film Tour (FFFT). FFFT is a well-established annual event series that premieres the country’s best independent outdoor and fishing features. Under the partnership, Outdoor Channel and FFFT will deliver popular fly fishing content to enthusiasts while partnering with each other for cross-promotional opportunities on air, on tour, through video-on-demand (VOD) and online to give Outdoor Channel’s viewers and affiliates access to an expanded, best-in-class variety of fly fishing content that includes the widest range of fly fishing activities.

When I see phrases like “cross-promotional opportunities” and “expanded,
best-in-class variety of fly fishing content that includes the widest
range of fly fishing activities,” I throw up a little in my mouth.

Still, I’m happy to see the Film Tour gaining a little traction. The business model for fly fishing video remains shaky, and some mainstream (read “broadcast”) acceptance couldn’t help but be a good thing.

Plus – judging by the comments seen on the Internet (and the fairly substantial amount of email I received after every film tour post) – attendees weren’t all that thrilled about paying to attend, only to discover they were mostly watching the same trailers and clips they’d already seen on the Internet.

Ramping things up a bit can’t help but be a good thing.

One oddity? The Drake wasn’t mentioned in the release, and I was under the impression Tom Bie had bought into the tour. Time to send an email, I guess.

fly fishing, fly fishing film tour, outdoor channel