Posts tagged: Environment

Off to FFR: What do the Undergrounders Want to See?

September 13, 2008, by 1 comment

There’s nothing like a cheap, freeway-side hotel to make you miss your quiet, beautiful mountain home.

Still, I’m flying out early tomorrow for the Fly Fishing Retailer Show in Denver, and as always, you get first dibs on the  Underground’s latest travel nightmare unique take on the fly fishing industry.

I can already offer you one hint: Green is new Black in fly fishing. In fact, a glance at the educational sessions on the show schedule reveals 16 environmentally related seminars (most repeat), but zero marketing or online marketing sessions (there was one online marketing session last year).

“Sustainable” is the new watchword, but just how serious is the industry? I’ve got a few ideas, so stay tuned.

Gear Porn

I’ll also be looking at some of the new gear – with an eye for the interesting goodies from smaller companies, who typically lack PR firms (or much savvy).

And yes, I’ll visit the big hitters in a search for handouts, looking for the new and interesting.

And naturally, I’ll entertain suggestions from the Undergrounders: anything special you want covered?

See you on the show floor, Tom Chandler.

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Ted Williams’ Latest Book Headed the Underground’s Way: "Something’s Fishy"

April 20, 2008, by No comments yet

Something's Fishy by Ted WilliamsSomething Fishy is the latest book from Fly Rod & Reel’s environmental writer Ted Williams, and if it’s anything like the columns he writes for FR&R and Audubon, I’m due for a wild ride (I’m ordering a copy).

Published in October 2007, I made a note to get a copy and promptly lost the note, though I’m rectifying that oversight right now.

Williams is one of the handful of writers that sets Fly Rod & Reel apart from most other mainstream fly fishing magazines; he attacks environmental subjects with energy, taking few prisoners and leaving few questions unanswered.

His unabashed defense of thoughtful environmentalism (he’s taken the greenies to task on more than a few occasions) has converted me into a lifelong fan — and no doubt cost Fly Rod & Reel a few subscribers and advertisers.

I’ll review it as soon as I get it, though if you’ve ever wondered why our salmon are disappearing, our saltwater gamefish are in trouble, and our management policies are making things worse, then just order the thing today.

See you at the reading lamp, Tom Chandler.