After all, skiers can now hide their effete, non-manly liquor in the grips of their ski poles. Why the hell hasn’t anyone built a fly rod reel seat capable of doing the same?

Found via Posts From the Edge is the ColdPole — a brilliant way to smuggle 8 ounces of cheap white lightning onto the ski slopes, where presumably you’d drink it, then run over a half-dozen small children on the way down the hill, where Lars the Giant Blond Ski Patrolman would wrap your skis around your neck, leaving you whimpering like a three-split-shot nympher in the midst of a strong midge hatch.

Leading rod manufacturers — are you listening? I mean, the hell with high modulus. You can’t make us cast any better, but you sure as hell can help us stop caring as much.

(And yes, this is yet another clear demonstration that reading the Trout Underground delivers a competitive advantage to fly fishing manufacturers and equipment designers. You’re welcome.)

See you weaving around on the river, Tom Chandler.