Some of the industry’s Nattering Nabobs of Negativism have said advertising on the Trout Underground won’t work – that my cynical, drunken readers find it too easy to ignore conventional banner ads.
Thanks to Alert Underground Twitter Reader CastingOutLoud (no, we don’t really want to ask his real name, which would only encourage him), we’ve uncovered proof the right advertising would have the Undergrounders absolutely salivating at the chance to buy.
It’s not a failure on the part of the Underground – it’s a creative failure on the part of advertisers.
See you on Madison Avenue, Tom Chandler.
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