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The Undergrounders Decide The Future of Publishing: Are You Ready to Buy eBooks?

August 25, 2010, by Tom Chandler 22 comments

Due to what I’ll term a “catastrophic work day” I find myself at loose ends for a few minutes, and because I basically view my readership as a bunch of lab rats waiting for the cheese to drop, I’m conducting what we’ll loosely define as “market research.”

Twitch those whiskers, Undergrounders. It’s time to scamper along, leaving behind dark little pellets of hard market data.

Poll Topic: eBooks

It’s pretty much a given that eBooks will soon capture a sizable percentage of the publishing market. What isn’t clear is how that will happen (and in what markets).

Will author-published titles snap off a sizable chunk of the publishing market? Will publishing houses figure it out and preserve their place?

On the consumer end, friends who swore they’d never buy anything but paper now rave about their Kindles. Meanwhile, iPads and other tablets look like perfect reading devices, and I just read a science fiction novel on my Blackberry smartphone (my first on a phone). I won’t say it was the best reading experience I’ve ever enjoyed, but it was convenient and I read a book I might not have gotten to otherwise.

And that’s on a phone that’s 1/4 the size of an iPad.

Once ebook reading devices become more common, I think we might see an explosion in self-published ebooks, especially in marginal (niche) markets, where the publishers rarely market much and distribution clout doesn’t matter much.

But that’s me. What about you?

The Undergrounders Weigh In

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Comments, of course, are welcome.

VanDam Wins $500,000 at Bassmasters Classic: Is It Time Fly Fishing Adopted Cash for Casting?

February 24, 2010, by Tom Chandler 30 comments

Kevin VanDam won the Bassmaster Classic last weekend, and while the majority of fly fishermen probably don’t care, it’s hard not to notice this little fact: He received $500,000 for his victory (in prize money alone).

Fly fishermen could only win a half-million dollars if fly shops routinely sold lottery tickets, which – given that we exist largely on hope – isn’t a wholly bad idea (yet another free, revenue-enhancing retail concept from the Underground).

That prize money exists only because somebody, somewhere figured competitive bass fishing’s audience is big enough to warrant the spending, and given the response the day after VanDam’s win, they’re probably right:

One day after hundreds of spectators watched Kevin VanDam win the 2010 Bassmaster Classic fishing in Beeswax Creek, the boat ramp there remained busy with anglers looking to capture some of his magic.

From jon boats to glittering bass rigs, the parking lot was crowded with trucks and trailers and the sound of running outboards filled the large creek. Anglers young and old packed the area where VanDam caught all his fish, making cast after cast with a lipless crankbait just like the KVD did.

Junior Hughes and Jimmy Oaks have been fishing Lay Lake for more than 50 years, starting before the lake was backed up. They rarely fish anything but the south end of the lake, but watching the final day of the Classic on ESPN2 Sunday night inspired them to come up to Beeswax in search of warmer water.

First, the next time somebody accuses fly fishermen of hot spotting, hand them this article.

And second…

We Gotta Ask

Bass fishing wears competition far better than fly fishing ever would (for starters, bass are tough, and trout are not), and most of the fly fishing industry’s attempts to foster a competitive circuit – at least in the USA – have foundered badly.

The original incarnation of the Fly Fishing Masters TV show seemed entertaining enough, but the later versions were awful things.

Packed with fly fishing industry insiders, the whole shebang was what we in the ad game once called a “sponsor stroke” (which we didn’t mean in a nice way).

Still, it’s hard to deny that competitive fly fishing on the International level is appearing on the radar more than before.

Saltwater tournaments (mostly for Tarpon) seem to be gaining ground, and I suppose – with the prospect of a $500,000 payout in the future – it’s time to ask the Undergrounders a critical question.

Is fly fishing ready for a competitive circuit?

For me, the answer before was no, and today, it’s still no.

Yet the pro-competitive arguments are many (and it’s just possible I’m a pain in the ass who isn’t always right).

It would raise fly fishing’s profile, and grow the sport. It would foster resource protection. It would (perhaps) turn a parttime industry into one fulltime one. It would draw kids to the sport.

And so on.

With a half-million dollars of something dangling in front of us, the question for the Undergrounders is clear.

Is fly fishing ready for “professional tournament anglers” – or are we too proud/smart/snobby to even try? Or is the sport simply not suited for it?

The floor is yours, Undergrounders.

n

{democracy:12}

Reader Poll: Which California Fly Fishing Show Does Older Bro Attend?

January 6, 2010, by Tom Chandler 12 comments

I haven’t visited a consumer fly fishing show in over nine years, and I’d be full of crap if I said I’d suddenly developed a burning desire to go.

That said, Older Bro has been fly fishing up a storm this year, and he wants to break test-cast a bunch of rods, and so – in the interest of conning him out of a free show hot dog keeping him off the police blotter and on the casting ponds – I may accompany him.

Problem is this: Which show do we go to?

I haven’t been to the January ISE San Mateo show in well over a decade, and I’ve never been to the Sacramento ISE show.

Ditto for the Pleasanton Fly Fishing Show.

So it’s time for the Central California Undergrounders to finally pull their weight contribute; which show and why?

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{democracy:11}

The Underground’s Pre-Memorial Weekend Poll: Are You Staying Home, or Going Fly Fishing?

May 21, 2009, by Tom Chandler 31 comments

Last year, high gas prices dominated the “I usually go fly fishing this weekend, but now I’m staying home” discussions on the Trout Underground.

This year, we’re facing a cratering economy, yet the Underground’s hearing words like “epic” and “slabs” used in relation to the McCloud and Pit Rivers right now. And while those poor schlubs near Yellowstone are seeing off-the-chart flows, other parts of the country seem to be looking pretty good.

So who’s going fishing?

And because the Trout Underground has decided to become the National Blogospheric Leader in Scientifically Laughable Surveys and Sociological Analysis, we’re crafting a simple, two-part test for our lab rat readership the Undergrounders:

  • Part A: Are you staying home this Memorial Day Weekend, or taking a trip?
  • Part B: Is the economy affecting your Memorial Day plans?

As always, the Undergrounders are expected to ace the multiple choice (the poll) while still excelling in the essay section (the reader comments section).

What’s the gig, Undergrounders. Do you stay or do you go?

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{democracy:10}

What Is The Bad Economy Really Doing to Fly Fishing and Outdoor Sports? (A Poll)

September 29, 2008, by Tom Chandler 18 comments

Has fly fishing taken a beating at the hands of the bad economy? Tom Stienstra suggests a 20% drop, but the real hurt is appearing in boating and RV industries.

Read more →

The Interactive Underground: We Ask You Again if Gas Prices Have Changed Your Fly Fishing Plans

July 16, 2008, by Tom Chandler 29 comments

Way back in March, we ran a poll about gas prices, which at that point hadn’t come anywhere near $4/gallon for most of you. The results?

Gas price polling data

Now most of the nation is paying  better than $4/gallon, and on several occasions I paid closer to $5 on my recently concluded Montana trip, where the difference in gas prices between the start and finish suggested I’d squandered most of our nation’s Strategic Reserve right there on the road.

As Garisson Keillor points out in a brilliant Salon opinion piece, 86% of the American public now believes we’ll see $5/gallon gas this year.

Contrast that with a year ago – when most thought $3/gallon gas was just a price spike – and we’ve got the Underground’s current poll question:

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{democracy:7}
Have at it Undergrounders. And of course, if you’re coping in some unusual way, or just have something say, please do so in the comments section.

The Recession. $4 Gas. Mortgage Crisis. Are You Still Going Fly Fishing? (Oh Yeah, Win a Free Book!)

March 21, 2008, by Tom Chandler 48 comments

Has the recession, high gas prices, mortgage crisis or other bad news changed your fly fishing plans for 2008?

Read more →

How Many of You Fly Fish AND Hunt? (It’s An Underground Poll!)

November 16, 2007, by Tom Chandler 9 comments

We’ve all seen the numbers — participation in outdoor “blood” sports like hunting and fishing is declining, with hunting taking the biggest hit.

So how much crossover is there between hunters and fly fishers? I get the impression the two sports have polarized a bit, and that the number of crossovers used to be higher.

So here’s the Underground’s Poll of the Day: How Many of You Hunt AND Fly Fish? (Retrieving roadkill doesn’t count)

{democracy:4}

An Underground Poll: Do You Read Fly Fishing Magazines?

September 19, 2007, by Tom Chandler 15 comments

Only a fool believes everything he reads on the Internet (by the way, I’m 6’2″ and handsome), but if you buy into even a little of it, you’d think a lot of online-savvy fly fishers stopped reading fly fishing magazines years ago.

I want to know if it’s true. So I spent hours (a lie) creating a wholly anonymous poll that involves literally a few seconds of your time (both true). Do the Undergrounders read fly fishing’s mainstream print magazines?

By mainstream, I mean Fly Rod & Reel, American Angler or Fly Fishermen (I’m leaving out the Drake and regional magazines).

{democracy:3}

Respond and be heard, or I’m going to start a topic asking people to name their alltime favorite fly, and force you all to read it…

[tags]fly fishing, fly fishing magazine, american angler, fly fishermen, fly rod and reel[/tags]

Tomorrow I Fly Fish. My Readers Decide Where.

May 30, 2007, by Tom Chandler 23 comments

It’s been a long day. Tomorrow, however, I’m going fly fishing (at least in the afternoon).

Sure it’s hot. Sure — word is the Upper Sac’s hot bite cooled considerably over the weekend. But damnit, I have a duty to my readers, and I take that duty very, very seriously. (I fly fish for you, my friends. Never forget that.)

Besides, it’s time my readers were heard; welcome to the Trout Underground’s first-ever blog poll, where I ask a simple question: Where should I fish tomorrow?

You’ve got a handful of choices, but those of you who feel constrained by the list should feel free to add your alternate destinations to the comments below (they just won’t be counted).

{democracy:2}

Once again, we stomp the fly fishing world’s sacred cows with the first reader-directed fly fishing trip — and this despite the fact I plan to do as I damn well please (I said you’d be heard; I didn’t say I’d listen).

Vote away, Undergrounders. Polls close tomorrow am.

[tags]fly fishing, fishing, upper sacramento, poll[/tags]

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