I’m writing a lot of video projects and testing new scriptwriting software, and after I received a late-to-the-party email challenging me to do better than Sage did for their hypish ONE fly rod announcment,

I thought I’d powder two birds with one software test. Ladies, Gentlemen and Undergrounders, I give you:

The video Sage should have used to launch the ONE fly rod:

NOW THAT’S ACCURACY/SAGE ONE AD

EXT. DRIFT BOAT – DAY

A FLY FISHERMAN stands at the front of a drift boat, the GUIDE at the oars behind him. The guide is talking around the whistle clamped firmly in his teeth.

GUIDE

(finishing sentence)

...and when I blow the whistle, you set the hook.

FLY FISHERMAN

Really? A whistle?

GUIDE

(Oblivious, staring at water)

Wait for it... wait for...

FLY FISHERMAN

Seriously, you can forget the tip.

GUIDE

Waaaaiiiit foooorrrrr iiiit...

FLY FISHERMAN

(calmly)

If you blow that damned whistle I’ll kill you.

CUT TO:

Closeup of GUIDE’s face, cheeks puffed out as he blows the whistle.

GUIDE

SCHREEEEEEEEEEEEEEEEEEEEET! SCHREEE... arghhh.

Whiplash noise. Whistle shriek stops, whistle falls out of GUIDE’S mouth. He looks surprised, then face goes blank.

CUT TO:

Closeup of FLY FISHERMAN’s face as blood splatters across it.

Camera pulls back from FLY FISHERMAN and over the GUIDE’s shoulder. Guide stands unsteadily, turns 3/4 to camera, reveals a five-weight fly rod sticking through his chest. Blood spurts like a Monty Python skit.

FLY FISHERMAN’s face pops up over the GUIDE’s shoulder, peers down as the GUIDE slowly slumps to the floor.

FLY FISHERMAN

Through the heart. Wow, that Sage ONE rod really is accurate.

GUIDE gurgles, falls noisily off the bottom of the frame to the drift boat floor.

> FADE TO BLACK

SUPER: Sage Logo

VOICE OVER: The Sage ONE. Hit what you’re aiming at every time.