The fly fishing wordsmiths in the Underground’s sphere of influence might be interested to know that Orvis is looking for an Outdoor Copywriter:

We’re looking an for assertive individual with a proven track record of driving sales through credible fly-fishing and wingshooting copy, and an instinct for communicating a succinct, brand-right sales message. This person must be creative, passionate about world-class customer service, and able to grasp and communicate the finer points of Orvis Brand DNA and the distinctive country lifestyle.

Main Responsibilities:

  • Writing copy for outdoor catalog, email, Internet, and collateral (direct mail, packaging, retail signage, brochures and other projects) with an emphasis on the Orvis outdoor brand.
  • Work with the Sales Activist manager in the ongoing development of a distinctive brand voice for the Orvis Company.
  • Work closely with catalog and web production to coordinate copy and design to the highest standards of Brand DNA.

It’s tempting to view Orvis as a “traditional” company, but they’re very advanced on the catalog/marketing front (they’ve even removed “must look absolutely smashing in a smoking jacket” as a job requirement), and frankly, there aren’t many good marketing gigs in the fly fishing industry.

If you can write a catalog blurb that screams and are willing to live in Vermont (not exactly a negative), then this might be your ticket to copywriting heaven (and health insurance).

Of course, the Underground Legal Department assures us that anyone who acquires the job after reading this post legally owes us 10% of their first year’s salary, so, you know — negotiate hard (and don’t accept payment in fly rods and outdated tippet).

See you at the keyboard, Tom Chandler.

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