This Scott Rod company video is making the rounds online, and while one person amusingly called it a documentary (it’s a “commissioned” work — a commercial), it’s significant for a couple of reasons.
First, Felt Soul Media are pretty clearly in a class by themselves, and the video’s damn good stuff. If you’re going to hire someone to do something, might as well hire the best.
Second, it’s nice to see one of fly fishing’s less-inventive marketers finally loosen the straitjacket.
Scott is one of fly fishing’s iconic brands, but it’s also a company that might not exist in its present form if it weren’t for what we’ll term “vanity” ownership. With the appearance of direct sales models in the fly fishing world, companies like Scott Rods will be facing new pressures, and need to respond with new tactics.
See you on TV, Tom Chandler.
p.s. — I’m still waiting for someone to pull their head out of their ass and hire comedy fly fishing guru Steve Apple to produce a killer viral video…
good video. Maybe someday I can afford one of their rods.
Chris Nelson(Quote)
Too bad in today’s market you can’t just let the quality of your product speak for itself. One of the things I’d always liked about Scott is the fact that their rods were designed for specific applications, (no idea of that is still true or not) unlike certain of their competitors that are marketing companies first and fly rod builders second…The original powerply “G” series was one of the benchmark graphite trout rods, and my 10 wt. Heliply is still the best single handed salmon and big game rod I’ve ever owned, and I have more than a few.
Chris: there are always a few previously enjoyed Scott rods popping up here and there for sale, in classifieds and in tackle dealers inventories.
trout chaser(Quote)
Neat video….. unique approach…any company that understands fly rods enough to make sure they have a bamboo offering is pretty good anyway. T & T, Winston, Scott, Hardy, Orvis, shrinking field that used to be quite large… I hope they do well so much of the junk being sold today is driven by marketing and parking lot casting not actual fishing ….refreshing to see an ad like this
Marty(Quote)
WOW…..now that’s good pitch….and an excellent vid; arty almost to a fault. Makes me wanna go fish( or yard saling to find a Scott rod) Hey,that’s how I got my Phillipson Power-Pakt…..
JP2(Quote)
I enjoyed the video, but I don’t think Scott has to make excuses for not being cool. Their best rods (I think) are the less cutting-edge ones like the G and Eclipse. When I think of graphite rods I will still fish when I’m too old to care about hype, Scott is probably what I will use.
Kyle(Quote)