When I posted about the new Orvis multi-author blog, I’m afraid I was guilty of poor journalistic skills.

It turns out they didn’t launch a blog.

According to the footer on a sales email, they launched a “superblog.”

Superblog?

Think we wouldn't notice the escalation? The Underground did - and we fight back...

This, unfortunately, represents the kind of provocative escalation no blogger- much less the Trout Underground – can afford to ignore.

Which is why – after today – The Trout Underground becomes…

Fly Fishing’s first MegaProTurboExtreme Blog.

Clearly, “Mega” is way, way better than “Super” – and in pretty much every way possible.

Add Pro, Turbo and Extreme to the list, and you can instantly grasp why you’ll pretty much want to cease all other life activities while standing by for important new MegaProTurboExtreme posts.

Because yes, – we’re that MegaProTurboExtreme good.

And even though I’m now several mega-modifiers above the rest of the pack, I’m still a man of the people; I’m willing to spare a thought for fly fishing’s other, less-Mega blogs – including Moldy Chum, Singlebarbed, Taunted by Waters, Fly Fishing in Yellowstone, Back Eddy or any of the others, none of which – as near as I can tell – attach a single mega-modifier of any kind to their name.

They’re not “Super” or “Turbo” or even “like kinda big.”

In a way it’s sad; one day they’re all raking in the traffic and enjoying the immensely lucrative lifestyle of a fly fishing blogger, and the next they’re simply pathetic, non-Super (or non-Mega, non-Pro, Turbo-free, Un-Extreme) relics of a pre-arms-race blog mentality.

See you in MegaProTurboExtreme Land, Tom Chandler.

Posted in fly fishing industry, Underground Entertainment and tagged , .