Some of the industry’s Nattering Nabobs of Negativism have said advertising on the Trout Underground won’t work – that my cynical, drunken readers find it too easy to ignore conventional banner ads.
Thanks to Alert Underground Twitter Reader CastingOutLoud (no, we don’t really want to ask his real name, which would only encourage him), we’ve uncovered proof the right advertising would have the Undergrounders absolutely salivating at the chance to buy.
It’s not a failure on the part of the Underground – it’s a creative failure on the part of advertisers.
See you on Madison Avenue, Tom Chandler.































Add “Smell-o-Vision” and I think you will have something.
Banner ads…you’ve had banner ads???
Sorry, I was fixated on the sizzling bacon, slaw dogs, and occasional bikini-clad model.
A. Wannabe Travelwriter(Quote)
Must….have….bacon….
SmellsLikeFish(Quote)
I call dibs on the “Bacon Omelet” dry fly name.
Tom Chandler(Quote)
The essential ingredient of the BLT… with two of the three main food groups – fat and salt.
I call dibs on the name of my new soft hackle creation, the “BLT”. Has a green body, red grouse hackle, and trailing pork rind. I am in licensing discussions with the top people at Umpqua.
Mike Spies(Quote)
I can already see the rise of the food-related fly pattern name. The pork rind is brilliant; not only catches fish, but provides a tasty snack when the fishing’s slow.
Tom Chandler(Quote)
great blog
dan(Quote)