Nobody gets more mileage out of “matching” conservation funding than Orvis; they’ve successfully used the program to raise some serious cash for everything from the McCloud Redband (better than $120K was raised) to helping restore the Penobscot River.

Now they’re offering a new twist on matching donations for Project Healing Waters, and asking those who buy from them in the month of September to “round up” their purchases.

In addition to donating $20,000 to the effort, Orvis is also helping out through our “Round Up” campaign starting September 2nd. You can choose to increase your order total for online purchases and we’ll match each dollar amount, thus doubling your donation to this very worthy cause.

A few bucks per order doesn’t sound like a lot, but given the sheer volume of stuff that goes out of the Orvis eCommerce site every day, I bet it turns into some real coin for a pretty damned good cause. (The Underground would also like to point out that those looking for an excuse to purchase something from Orvis be aware that Wally the Wonderdog is sleeping on a ratty old dog bed…)

Of courses, you can always choose to snub the Wonderdog and donate directly to the cause via a snail mail address on the Orvis site.

Because they threw down for the McCloud Redband trout, I’m even going to post their ever-so-slightly maudlin YouTube video.

See you on the river, Tom Chandler.

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