Nobody gets more mileage out of “matching” conservation funding than Orvis; they’ve successfully used the program to raise some serious cash for everything from the McCloud Redband (better than $120K was raised) to helping restore the Penobscot River.
Now they’re offering a new twist on matching donations for Project Healing Waters, and asking those who buy from them in the month of September to “round up” their purchases.
In addition to donating $20,000 to the effort, Orvis is also helping out through our “Round Up” campaign starting September 2nd. You can choose to increase your order total for online purchases and we’ll match each dollar amount, thus doubling your donation to this very worthy cause.
A few bucks per order doesn’t sound like a lot, but given the sheer volume of stuff that goes out of the Orvis eCommerce site every day, I bet it turns into some real coin for a pretty damned good cause. (The Underground would also like to point out that those looking for an excuse to purchase something from Orvis be aware that Wally the Wonderdog is sleeping on a ratty old dog bed…)
Of courses, you can always choose to snub the Wonderdog and donate directly to the cause via a snail mail address on the Orvis site.
Because they threw down for the McCloud Redband trout, I’m even going to post their ever-so-slightly maudlin YouTube video.
See you on the river, Tom Chandler.
{ 5 comments… read them below or add one }
Kentucky Jim 09.02.08 at 1:28 pm
Don’t see no UTube video; however, I did bump into quite a shit hissie about everybody’s ulterior motives in helping the redband. Goodness!
Tom Chandler 09.02.08 at 1:44 pm
Hmm. I can see the video right there. I’ll muck with it a bit; are you using Internet Explorer?
As for the previous Orvis post, one paranoid comment doesn’t make full-blown hissie, especially when the paranoia is misplaced (even by admittedly lax paranoid standards).
Whatever people feel about Orvis’ approach to lifestyle marketing, they do their bit for good causes, which is always worth a comment or two.
Kentucky Jim 09.02.08 at 9:10 pm
Ok, then…a small hissie. Yeah, I’m using Internet Explorer.
Oh, BTW, I don’t have any ax to grind with Orvis. Anybody who does good stuff for the fish is ok with me, regardless of the motive.
I only care about actions, as in “they don’t lock you up for thinking crazy; they lock you up for acting crazy.”
Kentucky Jim 09.02.08 at 9:11 pm
Got the video.
Kentucky Jim 09.02.08 at 9:16 pm
Yeah, I’ll have to buy something from Orvis this month.