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Singlebarbed Takes Hard Look at Fly Fishing Industry's Shadow Distribution Channel (or, Fly Rod Bargains 101)

By Tom Chandler 5/20/2008

Singlebarbed launched an excellent article that's either an indictment of the fly fishing industry's penchant for quietly selling overstock online (to the detriment of fly shops), or a guide to getting a great deal on a fly rod.

He invested a fair amount of time looking at online sources of closeout goods (including eBay), and some of what he found was pretty surprising.

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When the Creel fly shop in Knoxville closed its doors, we saw a lot of "what's happening to the world's fly shops" comments here on the Underground.

While a lot of those excellent comments focused on competition from big box stores, we also touched on the Internet's use as a vehicle for manufacturer's close outs:


For example, some manufacturers demand large pre-season orders from their dealers #8212; the kind of order that#8217;s harder for a small fly shop to absorb.

At the end of that season, a change is made to the product (even a small one), and the manufacturer#8217;s entire remaining stock of old stuff goes into the sale bin (the Internet is dotted with closeout specialists) and suddenly, the small dealer is left with a pile of gear that#8217;s selling #8212; with the blessing of the manufacturer #8212; at half the price written on the tag.

Are manufacturers stiffing fly shops by closing out "last year's" goods at fire sale prices through online sources? Or is it simply the way it is?

Get on over to Singlebarbed, and add your thoughts to the conversation.


AuthorPicture

Tom Chandler

As the author of the decade leading fly fishing blog Trout Underground, Tom believes that fishing is not about measuring the experience but instead of about having fun. As a staunch environmentalist, he brings to the Yobi Community thought leadership on environmental and access issues facing us today.

The manufacturer making a minor change and forcing a discount of the previous model is nothing new - it happens every year, or nearly every year, in the golf club industry, and generally the same sort of price ranges as we find with fly rods, etc. It also happens on college campuses - a professor writes a book, then next year changes a paragraph or two, and the kids taking the class have to buy a ... more whole new edition...meanwhile, you're lucky to get pennies on the dollar when you try to sell them back.
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[...] opines that fly shops are being taken over by internet retail (h/t to Tom Chandler). The hypothesis is manufacturers are too quick to get new products out the door, and when [...]
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