All too often, environmental groups and sportsmen find themselves at odds — an astonishing circumstance given that both groups are looking to enjoy the fruits of healthy environment.

The Sierra Club has decided to bridge that gap with a new site called The Sierra Sportsmen, and they’re launching it with a $500 photo contest.

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They’ve also worked a blog into the deal, which I’ve subscribed to via my RSS reader.

With so many ecosystems hanging in the balance, can sportsmen and conservationists get along?