bottled water,    corporate predators,    mccloud,    mccloud river,    Nestle,    squaw creek

Nestle Thinks Bullshit Beats Facts -- And 500 Million Reasons Why Fly Fishermen Should Worry They're Right

By Tom Chandler 11/30/2007

Report Reveals Nestle's Paying $26/acre foot for McCloud Water When State Average (a few years ago) Was $80...


Clearly, I'm no fan of multinational predator corporation Nestle, but you have to admire their ability to squelch, throttle, and drown out opposition to their watershed-killing water bottling plants.

In this case, Nestle Waters' local minions re-released a bought-and-paid for Economic Impact study (based on data supplied by Nestle) on the same day the McCloud Watershed Council released their independently conducted study detailing the negative economic effects of the Nestle plant on McCloud.

Nice touch, Nestle. When you can't intimidate the opposition with subpoenas, try to drown them out with bullshit studies.

Given the sad state of journalism today, the tactic works more often than not, so I though I'd pass along a few items you might find interesting (but won't read in the Redding Wretched Record Searchlight)

Here's What You Really Need to Know
Just so we're clear about what we're talking about, here are a few bullet points about the pro-Nestle study that Nestle would rather you overlooked:

  • The Economic Development Council (pro-Nestle) report was based solely from Nestle's data and projections. (In other words, it's Nestle's version of Fantasy Island, only on paper.)

  • The report writer admitted the report didn't even consider negative economic or environmental impacts (Apparently, Nestle Corporate only sees the good in everything...).

  • The writer admitted the report wasn't significantly different from the earlier report it replaced (suggesting it was simply revised and released to compete with the Watershed Council's Report)

  • The Nestle report is only five pages long (the Watershed Council report is 63 pages long)


Why Was Nestle Afraid Of The Watershed Council's Report?
Lots of reasons. Within the 63 carefully researched pages of the ECONorthwest report (you can read the executive summary here), you'll discover Nestle's paying $26 an acre foot for water that everyone else is paying at least 3x times as much for (water's selling for $2,000+/acre foot in the Southern half of the state).

In other words, not only is the McCloud Services District selling its soul to Nestle for a whole century, they're doing so for next to nothing.
Of course, I keep reading about all the jobs this plant will bring (less than 240 at full build), yet the only jobs the locals will see are sub-living wage menial gigs -- the same jobs which go begging at nearby bottling plants.

Hot damn.

Fishermen? Who?
It turns out Nestle's concern for the local fly fishing-based economy didn't motivate them to study the downstream environmental impacts of their water bottling plant, which means their environmental impact report somehow neglected to actually study environmental impacts.

Simply put, they want to pull 500 million gallons per year out of the McCloud river watershed, yet they couldn't be bothered to study the flows in Squaw Creek -- the stream most affected by the withdrawals and a major trib of the McCloud River.

It turns out this isn't an accident -- it's part of the Nestle Playbook we've seen at their other plants. Nestle fiercely resists any pre-construction flow studies, so later -- when it's clear they're harming the watershed -- they plead ignorance and keep pumping through the litigation.

Of course, it's not all bad news for McCloud. In addition to a sinking tourist economy, the town will enjoy the benefits of 600 truck trips per day, (including noise, dust, pollution and accidents), and they'll never have to worry about getting any additional money for their water for the next 100 years, so presumably their accounting costs will be low.

For a less pissed-off look at this issue, visit the Aquafornia blog.

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AuthorPicture

Tom Chandler

As the author of the decade leading fly fishing blog Trout Underground, Tom believes that fishing is not about measuring the experience but instead of about having fun. As a staunch environmentalist, he brings to the Yobi Community thought leadership on environmental and access issues facing us today.

McCloud isn't an incorporated town, so the McCloud Services District negoatiated and signed the contract. They're like a city council, and what's fueling a large part of the factionalism is that there was no public comment period; people heard a contract was being negotiated, though nobody had access to it until 48 hours before the meeting. The public showed up with questions, the Services District ... more folks acted like deer caught in the headlights, and then -- to everyone's astonishment -- they simply voted to approve the contract. No real public comment period. No review. No nothing. There's been a lot of rumors and conjecture about what happened, but nobody seems to know the real story. The contract itself reads like a lawyer's nightmare -- McCloud's Services District is responsible for keep Nestle supplied with water, gets next to nothing for it, and that price won't go up for 100 years. You read it and you wonder how anyone could have been so stupid. I think a lot of the opponents of the Nestle plan might feel differently about a smaller plant with more restrictions and a better price structure, but since they didn't have a say in any of the contract stuff, they're pissed -- and they're 100% against it.
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Who in McCloud signed these papers and let this go through? Of course blame Nestle, but they just got a good deal. Who signed those papers and what did they gain from this? Sick....
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