Via Alert Underground Reader Guyser (no, we don’t think that’s his real name) came news of perhaps the most startling development in Fly Fishing Headgear this Week:

Click for more information about the Best Fish Hat of the Week
Yes, it’s the golden fish hat — just the thing to start conversations, attract members of the opposite sex, and keep that danged sun out of your eyes.
Sure, it’s no dead coyote hat, but we can safely say this will the hottest fly fishing accessory at the Spring Ridge Club, if for no other reason than it costs a lot.
[tags]fly fishing, fishing, hat[/tags]

{ 9 comments… read them below or add one }
kbarton10 06.18.07 at 11:23 am
That may be a hat, but it has a striking similarity to an Eldridge CLeaver pants - codpiece.
If memory serves, Johnny Rotten wore this during the heyday of the Sex Pistols.
My memory is prone to playing tricks on me, apologies.
Clay 06.19.07 at 10:42 am
That looks like me in college after a bong session.
Peter M Spirito 06.19.07 at 6:34 pm
THAT IS JUST SO COOL.
Peter M Spirito 06.19.07 at 6:38 pm
Be sure to click on the photo to see more photos and read the whole story. When it shows up on the Orvis catalog I’ll buy one.
Insane 06.19.07 at 7:24 pm
The god of the Tabis bywhom Hawgdaddy must get approved to wear the sexy things!
Kentucky Jim 06.19.07 at 9:17 pm
Gaaad! I go away for a little while, and the whole look has changed. This looks like some kind of commercial ploy to me.
Just got back from Hot Creek Ranch. For those of you who don’t know it, you should try it. Long drive, but worth it.
Fly fishing hats? Really.
Tom Chandler 06.20.07 at 6:49 am
Hell, it is a commercial ploy. In the week since the new, magazine-style theme went up, I’ve become fabulously rich beyond my wildest dreams.
Soon, I’ll be making an infomercial about how to make millions working from home by providing content for free.
Sure, I’m actually losing money on this whole deal, but I plan to make it up on volume.
Kentucky Jim 06.20.07 at 9:43 pm
Clever marketing ploy, very clever, Tom.
Tom Chandler 06.20.07 at 11:01 pm
Wait until I introduce my new line of fly rods: The Edsel Series.
Can’t go wrong with a name like that.