The raving capitalists at Moldy Chum recently conducted an interesting (and highly gratifying) comparison of Web traffic at some of the major fly fishing e-commerce sites.

After comparing the leading fly fishing only sites (Fly Shop, etc) to the big boxes (Cabelas, Bass Pro Shops, etc), they threw the Trout Underground into the mix.

The results?

If my eyes don’t deceive me, T.C. at Le Underground has a comparable, and occasionally LARGER, daily reach than the top four fly fishing e-commerce sites! Shit man, ditch those low paying affiliate links and make those big boys pony up some bucks for some advertising.

He’s probably right. According to my Web server stats, the Underground enjoyed its first 700+ visit day last week, and traffic continues to grow.

Are you listening e-commerce sites?

Source: MOLDY CHUM: Wake Up and Smell the Blog!